Adaptive website design is the website design that responds to those users’ needs who visit the site from smartphones. There are 3 types of website design: for desktop, for tablet and for smartphone. For each of these devices the site will have a different appearance.
The number of purchases made from smartphones is increasing. That’s why brands need to customize their websites so that mobile versions are as user-friendly as desktop versions.
This issue can be easily solved by adaptive design of website
Do you need adaptive design
Yes, definitely you do need it! The amount of mobile traffic is growing and Google takes into account whether your website is adaptive in ranking, people spend a lot of time on smartphones and therefore making purchasing with smartphones comfortable is highly important.
Site without adaptive design
Adaptive design site
What tools can help to check how the website looks on a smartphone
Built-in tool in Google Chrome
The easiest way. How to do it?
- visit the website you need to check;
- click on “Check”;
- then follow the instruction below
There are other standard software for checking the adaptation issue. Their functionality is almost similar and easy to use: just insert your website adress and you can see tit’s appearence on different devices.
As well as extensions for Google Chrome: Mobile/RWD Tester
What are the advantages of adaptive design?
- convenience for visitors;
- audience growth;
- ease of maintenance;
- visibility in Google increases.
With an adaptive design, shopping on your site will be easier for users, which in turn will increase conversions. Without a mobile version of the website you simply lose potential customers.
The types of different site platforms were mentioned in the article Site platform: what type of platform is better to choose