SEO is a set of measures aimed at raising the position of a site in the search engines.
The process of SEO optimization is divided into 2 parts: external and internal
External optimization is registration in independent directories, registration in search engine directories, link exchange, activity in social networks, press releases, blogs creation and maintenance.
Internal optimization is optimization of site indexing, checking for duplication of pages, adjusting the download speed, correcting the structure of the site, optimizing the url-address and optimizing the content.
Why does the website need search engine optimization?
- If the website is well optimized the users can easily access it through the search engines. Users just google the goods/services and see the site.
- After SEO your site will gain the trust of search engines and they will publish it on the first pages. That will increase the sales.
- To maintain the flow of target visitors and increase sales of goods.
It is one of the best investments one can make to improve the rating of one’s site. These are blog posts, articles, goods’ description, reviews, video of products etc.
Internal optimization and technical aspects
Good design and quality content is cool but not efficient in case there are plenty of technical errors and flaws.
Issues to check: duplication of content, navigation quality, availability and correctness robot.txt andsitemap.html etс.
This part of optimization should be performed by specialists. Doing this on ones own and without experience will be difficult and time consuming.
Ranking. There is a formula: the more quality links are there on your site, the better it will rank in search. The important point is not quantity but quality!
Adaptation for mobile devices
Google confirmed in 2015 that there are more requests from smartphones than from computers.
In 2016, it became known that Google plans to launch a separate mobile indexing, which should become the main, and desktop – secondary.
The company announced in 2017 that the websites without mobile version would be reduced in output for users who search via smartphones.
That is why it is very important to adapt one’s site for mobile devices.
Behavioral factors or usability
Behavioral factors is the experience that users gain while interacting with a website. Due to certain metrics search engines determine was the experience positive or negative.
What are these metrics?
The time users spent on the site, source of traffic, audience return rate and bounce rate, audience activity, etc.
Attention to HTTPS
The key challenges for the online community in our days are to ensure security and privacy. Google is interested in keeping users safe, so it’s working to fix vulnerabilities for attackers. For this purpose, the HTTPS protocol was developed, which replaced the old one – HTTP.
One of the biggest mistakes of entrepreneurs is to pay attention to only one of the factors we have listed. All of these factors are interrelated, so a comprehensive, visitor-oriented approach is important.