Advertising on Facebook: what are the formats of facebook ads

Advertising on Facebook and the formats of such advertising depend on the goals you are going to achieve.

 

Thus there are 6 formats of advertising on Facebook: 

 

Text + Photo

This is a plain format of advertising with 2 components: a text and an image for the text. This ad format is used bost for advertising on Facebook and Instagram. Quality and good look of the image and the right text information are the key factors in this type of ads. 

 

This ad format is used for the following goals of advertising campaign: 

brand awareness, engagement, reach and visit the store.

формат реклами в Facebook текст + фото

 

Video advertising

If your goal is to get the reach and many interactions, video advertising is the most suitable in this case. This type of ads is also helpful with conversions increasing. According to statistics, the audiences prefer watching video instead of scrolling photos. Video advertising can also be run on Instagram.  

 

This ad format is used for the following goals of advertising campaign: 

reach, interaction, video viewing, conversions.

формат реклами в Facebook - відеореклама

 

Slide show

 

Slide show is a format that enables showing of several images or videos instead of one. Such advertising format can help to tell more and more detailes about the product/service.  This advertising format can also be run on Instagram.  

 

This ad format is used in achieving all goals of advertising.  

формат реклами в Facebook - слайдшоу

Advertise with circular gallery

This advertising format enables uploading up to 10 photos or videos in one as set. Each of the photos or videos can be linked to another link.

 

This ad format is used for the following goals of advertising campaign:

 brand awareness, conversions, reach, visiting offline, traffic. 

формат реклами - кільцева галерея

Advertising by catalog

You should create products’ catalog on your Facebook page to run such a format of advertising. There you fill in the whole information about the product, add images and write descriptions. And than you start advertising.

 

This advertising format enables combining video, slide show or individual photos with product images from the catalog. Due to this ads format people can learn more about your product without leaving the social network. 

 

This ad format is used for the following goals of advertising campaign:

traffic, conversions, visiting offline, selling by catalog.  

формат реклами - реклама за каталогом

 

Instant Experience

Instant Experience is such a format that works on mobile devices only. It supports all formats of advertising on Facebook: advertise with circular gallery, photos, videos, slide show and advertising by catalog. This advertising format is optimised for showing products, brand promotion and engagement of customers from smartphones. 

This ad format is used for the following goals of advertising campaigns: brand awareness, engagement, conversions, traffic, video viewing.

We tell more about the type of Facebook ads here